*Brendan’s perspective*
Key Points:
• Neurofeedback is exciting because it sits at the intersection of neuroscience, learning, and lived experience—but that same excitement creates a “credibility gold rush” where marketing often outruns method, and confidence outruns competence.
• In an emerging field, ambiguity becomes a business model. When standards are still being negotiated, opportunists can borrow the language of science (“neuro,” “self-regulation,” “objectivity”) to sell certainty, identity, and belonging—often to the very people least able to evaluate claims.
• The real fight isn’t neurofeedback vs. skeptics—it’s neurofeedback vs. internal dilution. If we want this field to mature, we have to call out pseudoscience, credential laundering, and manipulative training funnels that damage public trust and put vulnerable clients at risk.