Brendan’s Perspective
Key Points:
• After more than two decades in neuroscience, biofeedback, and neurofeedback, a few lessons have only sharpened with time: the brain is always more complex than it first looks, people matter more than protocols, and transfer into the real world is the whole point.
• The field has matured in ways worth celebrating — better research, better technology, better conversations about mechanism — but growth brings its own risks: oversimplification, overpromising, and the temptation to market ahead of the evidence.
• What I hope for in the next twenty years: a truly holistic and integrative approach to applied neuroscience, methodologically grounded personalization that stays fundamentally human, stronger standards, and a field grounded in helping people live meaningful lives rather than chasing "perfect" brains.